The purpose of this document is to design a pricing strategy that balances provider value with commercial viability for the platform. The goal is to
encourage providers to invest in the service while ensuring our pricing is competitive and logical.
The strategy is built on a tiered system that offers greater value as providers purchase larger credit bundles. This incentivises higher-volume usage and
provides providers with a better cost-per-lead.
Starter Pack
This entry-level pack is designed to lower the barrier to entry for new providers. It allows them to test the platform and gain a single job lead with minimal financial commitment.
- Package: 10 Credits
- Cost: $15
- Value: $1.50 per credit / $15 per job lead.
Growth Pack
This mid-tier option targets providers who are seeing value from the platform and want to actively pursue leads. It offers a significant discount, encouraging them to commit to DNA over a longer period of time.
- Package: 50 Credits
- Cost: $60
- Value: $1.20 per credit / $12 per job.
(20% savings per job lead)
Business Pack
This bulk package is for high-volume providers or larger businesses that use the platform as a core part of their lead generation strategy. It offers the best per-credit value.
- Package: 100 Credits
- Cost: $100
- Value: $1.00 per credit / $10 per job.
(33% savings per job)
PRICING STRUCTURE: TIERED CREDIT PACKAGES